SAXX Underwear

SAXX
Underwear

2023-2025

web design

digital marketing

video / motion

As a graphic designer at SAXX Underwear, a Canadian men’s lifestyle brand dedicated to challenging discomfort, I create digital assets that amplify the brand’s presence across various platforms and social media.

I design visuals for product launches and campaigns, ensuring a consistent and distinctive visual identity that resonates with the audience.

©️ SAXX Underwear

Art Direction: Jenny Shipper

Copy: Sam Hawkins, Luke Spacey

Designer: Song Kim

Web components design

I was responsible for refreshing the SAXX Home Page and the Product Listings Page to improve user engagement and strengthen the brand connection.

The previous page layout was limited by rigid, non-responsive components, which made it difficult for designers to create flexible, visually engaging assets. It also restricted the use of various type of media across the page.

To address this, I restructured the component hierarchy and designed a more adaptable component system. This gave designers the flexibility to create dynamic homepage visuals while simplifying collaboration with marketers during the planning process.

In addition to the main pages, I also led the redesign of our Quiz and Company pages to enhance user understanding of our products and brand.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }